Every so often you get an opportunity that doesn't let you wait. It's that in the moment decision that you know could put at risk everything have worked for so far or it can make all that work finally pay off. 

Santa Cruz was that choice for us. In under two weeks, we moved most of our team, their families (pets included) and drove them 6 hours north to a small surfing town surrounded by 70s style homes, redwoods and best kind of people the world has to offer.

While we loved LA and while many of our clients call LA home, there is something about Santa Cruz that makes cold brew taste just a little richer. Maybe its the salt water air, the lack of sirens running down the road, the smell of woods and mist when the wind blows...whatever is, we are digging it and happy to deliver all that in Santa Cruz love to you where ever you are. 



Remember when you were kid and all you wanted to do was to get out in the backyard or head to the beach on a hot day, so you could build something? Like really build something - mixing mud cement, digging holes in the sand and creating flags, bridges and walls out of sticks, stones and shells. You would come home with grit underneath your finger nails and sand in every pore. You would be beaming though because you built something. You built it big. You built it strong. YOU built it. 

Well that's what Cold Craft is to all of us- something we built from the ground up. We are still putting the finishing touches on it. We are looking for those sticks and shells to make it look just right. So please bare with us as we get it together. Until then, drink coffee and build something.