Every so often you get an opportunity that doesn't let you wait. It's that in the moment decision that you know could put at risk everything have worked for so far or it can make all that work finally pay off.
Santa Cruz was that choice for us. In under two weeks, we moved most of our team, their families (pets included) and drove them 6 hours north to a small surfing town surrounded by 70s style homes, redwoods and best kind of people the world has to offer.
While we loved LA and while many of our clients call LA home, there is something about Santa Cruz that makes cold brew taste just a little richer. Maybe its the salt water air, the lack of sirens running down the road, the smell of woods and mist when the wind blows...whatever is, we are digging it and happy to deliver all that in Santa Cruz love to you where ever you are.